During India’s presidency of the G-20 in 2023, Prime Minister Narendra Modi emphasized that India was offering an alternative to the status quo, shifting from GDP-centric to human-centric progress. This approach aims to remind the world of what unites us rather than what divides us. This is the core of India’s soft power policy under the ruling BJP party. Indian leaders, intellectuals, and thinkers are convinced that cultural values in general have great potential in building a „better world.”