As India holds its 2024 general elections, Bharatiya Janata Party (BJP) aims for a significant victory with their campaign slogan “This Time for 400.” Prime Minister Narendra Modi’s popularity spans across diverse social groups, enhancing BJP’s appeal. Interestingly, Minister of External Affairs Dr. S. Jaishankar’s book “Why Bharat Matters?” uses the Ramayana to contextualize India’s foreign policy, highlighting Modi’s strategic vision. It focuses on India’s cultural heritage and soft power diplomacy and aims to position the world’s most populous nation as a major global player while emphasizing human-centric progress – writes dr. Tomasz Gerlach in analysis.